As of 12 July, the Estonian pavilion has been visited by more people than the number of residents in Estonia.
During the two and half months when it has been open, the Estonian pavilion at EXPO Milano 2015 has become a popular place to visit, with more than 1 million 364 thousand visitors. The average number of visitors per day is 18,196.
According to Andres Kask, head of the EXPO Estonian representation, the anticipated average number of visitors before the start of the event was between five and eight thousand persons per day, making it 150,000 to 240,000 visitors per month. “We estimated that the project would be a success if, by the end of the event, our pavilion will have been visited by the same number of people as the number of residents in Estonia. The fact that the number of Estonian residents was exceeded by the number of visitors in only two and half months comes as a positive surprise for us as well. One of the reasons could be the open concept of the pavilion, enabling all visitors to enter the pavilion from any of the three sides of the building without waiting in lines, and visitors like that. More visitors means more positive contacts for tourism and entrepreneurs,” Kask added.
According to official information, 2.7 million visitors passed the EXPO gates in May, which makes it 90,000 visitors per day on average. The organisers have predicted a total of 20 million visitors by the end of the six months of EXPO but this figure seems unattainable based on the number of visitors in May.
The Estonian pavilion is a gallery, comprising three floors of wooden ‘nesting boxes’, with visitor access via three entrances, located in front, at the rear and sides of the pavilion. The pavilion includes 34 swings, a self-playing Estonia piano, 200 smart plants from Click & Grow, and the luxury Renard motorcycle, hand-manufactured in Estonia. The ground floor includes an Estonian restaurant and the first floor a souvenir shop. The most popular attractions of the pavilion have been the swings on the ground floor, the Viks’ bicycle for making a virtual tour of the Old Town of Tallinn, the Raybike scooter, and the Estonian forest on the second floor of the pavilion.
The Estonian pavilion will be open until 31 October and can be visited daily from 10 a.m. to 11 p.m. The 145 participating countries will offer entertainment, new knowledge and excitement for visitors of all ages.