The Estonian pavilion at the EXPO Milano 2015 is officially open as of today, the 1st of May. Despite the frantic pace of building everything has turned out well and the Estonians are one of the 40 brave states to build their own pavilion and open it on time.
The Estonian ambassador in Rome, Celia Kuningas-Saagpakk, expressed her fresh emotions from the EXPO opening. “I am glad that Estonia is participating in the world exposition with a self-built pavilion, which sets itself apart from the rest and is a great solution. The pavilion provides the Estonian undertakings the opportunity to introduce their products, Estonian design and the Estonian state at the world exposition, which is anticipating tens of millions of visitors,” the ambassador said.
“The whole world is represented at the EXPO and this event could well be called the global Olympic Games of marketing between states. Each state here is competing for the attention of 20 million visitors. It is not easy to stand out among so many states. EXPO has pavilions from wall to wall, which differ in size, external dazzle, exposition, as well as the program,” said the head of Estonian representation Andres Kask.
The budget of the Estonian pavilion is the smallest for self-built pavilions, which aims to draw attention through astuteness, daring undertakings and extraordinary people. Andres Kask pointed out that on 7th of June when the Estonia’s national day takes place, a Guinness record in kiiking will be attempted at our pavilion. “EXPORIDE, which will start at the end of May will also be a proof of the daring undertakings of Estonians, when a group of Estonian cyclists will bring the Estonian flag to Italy, travelling by bike,” he conceded.
The keywords for the Estonian pavilion are Nordic shrewdness, clean food and nature, outstanding design, world-class music fronted by Arvo Pärt, and other special Estonians. All this proves Estonia is a worthy participant at the world exposition.
The Estonian pavilion is a three-storey gallery consisting of “wooden nesting boxes”, which is open to the guests via two entrances, from the front as well as the back of the pavilion. Our neighbours are Russia and Oman. The Estonian pavilion is not a form for form’s sake, but a framework for the content that brings the building to life. The building is multifunctional, with an exposition and function of its own on each floor.
The permanent exposition on the first floor is solved via video installations concerning various aspects of Estonia. The interest of the viewer is raised by intriguing film clips and provocative keywords, which attempt to answer questions such as “Where is Estonia? Who is Estonia? What is Estonia?” The videos of the nesting boxes concern Estonian culture, traditions, identity of Estonians, the information society, Estonian nature as well as Estonian food.
One of the main showpieces at the exposition will be the permanent exposition on the second floor called “Good Estonian Things”, which will be opened on the Estonian national day on June 7th. This exposition is an installation of various Estonian products, fields of interests and topics.
The third floor has a partially open roof and houses the exposition on Estonian nature. Estonian plants have been brought to Milan and it is also possible to listen to birdsong of birds nesting in Estonia and peek at them through special cameras.
The Estonian pavilion will remain open until October 31st and is open to visitors every day from 10 to 23. The 140 participating states are offering entertainment, new facts and exciting undertakings to visitors of all ages.
The photo gallery of the opening is located here: https://www.dropbox.com/sh/25ymnde2bgv28ke/AAAUeCbLu-UgV_Ge666GU536a?dl=0#/