The Estonian pavilion opens to the visitors of the Expo on 1 May.
The Estonian pavilion is a gallery, comprising three floors of wooden ‘nesting boxes’, with visitor access via two entrances, located in front and at the rear of the pavilion. Our neighbours are Russia and Oman. The form of the Estonian pavilion is not an end in itself, but serves as a frame for the contents that bring the structure to life. This is a multifunctional building, with a particular exhibition and function on each floor.
Visitors will be guided by an AI guide, developed in cooperation with Skype Estonia, helping to learn more about the pavilion, in Italian and Estonian language, on their mobile phones. Instead of a human attendant, visitor questions will be answered by a computer, which is pre-loaded with 800 possible answer options. The pavilion includes 34 swings (some of them measure kinetic energy), a self-playing Estonia piano, 200 smart plants from Click & Grow, and the luxury Renard motorcycle, hand-manufactured in Estonia.
The permanent exhibition on the ground floor is based on video installations, displaying various aspects of Estonia. Viewers’ curiosity about Estonia will be sparked through interesting film clips and challenging keywords to provide answers to questions, such as ‘Where is Estonia?’, ‘Who is Estonia?’, ‘What is Estonia?’ The videos shown in nesting boxes cover Estonian culture, traditions, identity, information society, nature and cuisine. The brief video messages aim to present Estonia as a diverse country with many open possibilities.
One of the main attractions of the exposition will be the permanent exposition on the first floor, entitled ‘Good Estonian Things’, which will be opened on 7 June, the Estonia’s national day. This exhibition is an installation showcasing various Estonian products, thematic fields and subject areas. Each pavilion box focuses on one subject area, communicated to the visitor through videos, pictures and texts. Some boxes provide information while others are interactive installations, enabling visitors to experience participation through action, such as a virtual bicycle tour through Estonia. The subject areas include food, rye, fashion, Tallinn Old Town, music, research and innovation, our history, the Song and Dance Celebration, bogs and nature, the coast and islands, wooden and urban architecture.
The second floor has partially open roof and features an exhibition of Estonian nature. Various plants have been transported to Milan from Estonia, enabling visitors to take a seat amongst them, listening to the songs of Estonian birds and observing them through hidden cameras.
The Estonian pavilion will be open until 31 October and can be visited daily from 10 a.m. to 11 p.m. The 145 participating countries will offer entertainment, new knowledge and excitement to visitors of all ages.