The catalyst for the re-invention of the Estonian cycle industry re-creates the bicycle for the modern day commuter. Every Viks is crafted by hand to individual order. Viks wasn’t created to be an attention seeker, but it still turns heads everywhere you go: being ridden or simply parked outside a cafe. In Estonian, “viks” means classy, gentlemanlike. At the same time it sounds similar to "fixed" as in fixed gear. It was named one of the top 10 bicycle designs in 2013 and 2014 by Designboom and one of top 10 world’s most beautiful bicycles in 2014 by BBC WORLD.