"Gallery of __", the title of the Estonian pavilion, symbolises the nature of the pavilion as a whole, but more broadly the idea of Estonia as a dynamic little country whose future is in the hands of every citizen. The philosophy of the pavilion is supported by democratic Nordic values that respect the right to self-expression and creativity of every individual and organised group. "Gallery of __" is an open platform for people who fill it with life and content. The architecture of the pavilion is based on the idea of creating the best possible conditions in which to carry out a variety of performances, exhibitions, actions and showcases. In our pavilion you will find the best that Estonia has to offer the world. The real nature of the pavilion will be shaped by its partners and the people involved in its work, as well as visitors to it, who will experience the combined influence of Estonian nature, technology, culture and gastronomy.
We leave it up to everyone individually to choose which activities, facts and stories make up their personal experience of Estonia. Our exhibition is peppered with fascinating details, gripping stories, rare sounds of nature, elegant technological simplicity, tasty snacks and great music.
The Estonian pavilion is a meeting point for the high-tech and low-tech – Estonia as a dynamic little country where ancient traditions and untouched nature meet technological innovation.
The pavilion comprises three floors of shifting wooden blocks stacked on top of one another as modules – ‘nesting boxes’ which together make up the Estonian gallery. The pavilion is filled with swings hanging between the boxes. Visitors will have the chance to transform the kinetic energy created by human force into electrical energy by using the swings on the first floor. These swings will give people an idea of how much energy is required for simple, everyday things – recharging a phone, turning on a light and more.
On the first floor will be an Estonian street food restaurant, an information kiosk and a souvenir stand. Seven ‘nesting boxes’ will make up a gallery which gives visitors the chance to find out essential information about Estonia.
On the second floor will be an exhibition showcasing fields that are important to Estonia. Here visitors will have the chance to find out all about Estonian achievements and success stories in a range of areas. The second floor will also host a bar dedicated to rye and craft beer – Ryebar: Estonian craft beer and spirits.
The third floor will feature a slice of Estonian nature, including plants and trees characteristic of the Nordic countries. On this floor visitors will also have the chance to find out about Estonian birds and observe the day-to-day lives of animals in Estonian nature through hidden cameras.
The crowning jewel of the Estonian pavilion will be its showcasing of a sport invented by Estonians – kiiking, which will take place in front of the main entrance. We are planning an attempt to set a Guinness World Record in kiiking on Estonia's national day.
Estonia’s participation in the EXPO world exhibition is organised by Enterprise Estonia (EAS). The pavilion has been designed by Kadarik ja Tüür Arhitektid and built by Redaelli Costruzioni S.p.A. The exhibition has been created in cooperation with EAS, the creative agency AKU, RGB and Produktsioonigrupp OÜ. Estonia’s participation, permanent programme and permanent exhibition at the world exhibition Milano 2015 has been supported by the European Regional Development Fund.