This is the slogan for Estonian food industry: fresh air, clean water, pure food. Now the claim is backed up by a recent EU study.
According to the European Food Safety Authority (EFSA) 2017 study which looked into residual pesticides, Estonia has the 2nd cleanest food in Europe.
The percentage of residual pesticides in Estonian food is over two times less than the EU average (18% vs 42,1%), only bettered by our good Nordic neighbours Finland.
Pure food comes from a clean environment. According to World Health Organisation Estonia is ranked fourth by urban air quality. Over half of our territory is covered with forests of which 45 percent are organic collection areas. Our nature inspires our food industry to produce clean and nutritious products.
Our climatic location also gives us an advantage. Most plant pests do not survive sub-zero winter temperatures, so in a way cold is our best pesticide. It means, we do not have to use strong insecticides common in tropical climates.